Concha y Toro surprises with it’s new rosé

Immerse yourself in the rosé experience, heightening your senses with a wine that blends blackberry, raspberry and cherry aromas in an innovative new 375ml bottle, ideal for sharing.

The rising popularity of rosé wines is a global trend which today is installed in Chile together with the prestige of Concha y Toro.

The growing popularity of rosé has enabled this wine variety to position itself in key markets around the world. Consumption of rosé wine has increased in recent years, becoming one of the main industry trends and a phenomenon that has gained ground not only among women, but also men, who enjoy the various alternatives offered on the market.

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For more than 130 years, Concha y Toro has positioned itself as the leading wine exporter in Latin America, and now surprises with its rosé variety, a new offering characterized by its personality and versatility, which, similar to sparkling wine, is ideal for sharing, helping to position it as one of the key trends in the wine market in the last decade.

Together with the company’s other world-class wines, Rosé Concha y Toro invites you to immerse yourself in a unique experience, heightening your senses with its blackberry, raspberry and cherry aromas in a unique 375ml bottle that you can find in all Jumbo Chile stores for Ch$2,990.

The birthplace of rosé wine is the south of France, in regions such as Provenza, where the first wines to be produced were rosé, made from the Cinsault grape variety.

To find out more about this product, follow the Instagram account @roseconchaytoro and the hashtag #LiveLoveRosé

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