In terms of trends, wine is similar to the world of movies or fashion. When a new year begins, there are strains, styles or regions that mark the way. What are the trends for 2018?
Yes, surely all of us have our wine preferences that are quite firm and do not change with the fashions. However, perhaps unconsciously, we are all influenced by the signals and currents predicted by the gurus. Global trends affect our purchasing decisions! What do the experts say? What are we going to drink in 2018?
1. Bubbly empire: It is still super trendy to drink sparkling wines. Bubbles are synonymous of elegance, a modern and sophisticated taste. Increasingly, we see people eating with sparkling wines and not just serving them as an aperitif. In 2018 we will enjoy wines like Subercaseaux Grande Cuvée with ordinary and common foods, special events or just with a book or a good movie.
2. La vie en rose: For several seasons, the style of rosé wine has been very fashionable. It is very cool to serve a glass of wine as Casillero del Diablo Rosé for your guests or order a glass during lunch at a restaurant. Do you remember that I have always highlighted rose wine for its tremendous versatility with meals? I will keep doing it.
3. Chardonnay revival: Sometimes the classic strains have its boom, return with all the glory or temporarily disappear. The Chardonnay strain had its high and low moments, but lately it’s back and people enjoy it a lot for its classic and versatile style. In 2018 you cannot miss at your table Marques de Casa Concha Chardonnay.
4. Finding new horizons: Historically, Chile has been a country of Cabernet Sauvignon -elegant and delicious- and in the last decades also of some fresh whites such as the Sauvignon Blanc from the Casablanca Valley. In 2018 the consumers of the world are interested in other styles of Chilean wines, such as those born in the extremes (north and south of the country), cool climate red wines, Andean wines and, above all, coastal wines. In 2018 do not forget to try Marques de Casa Concha Pinot Noir from the Limarí Valley.
5. Back to basics: We live in a very interesting time. The level of technological development is overwhelming, but on the other hand, humanity seems to return to its roots and look more and more at the beats of nature. In every aspect of life, we observe that ecological trends are breaking through. It is not different in the world of wine. More and more people buy and drink natural, organic, biodynamic or sustainable wines. Concha y Toro is a global brand because of its size and reach, but it is also one of the leading companies in sustainability matters. Yes, we are aware of nature and we want to protect it for future generations.
6. Ancient roots: When we talk about vines, we always mention international wines, present in many corners of the wine world. But every year come into native strains or appellations that anyone had ever heard of. In Europe, very particular wines from countries such as Georgia are rediscovered. In Chile, its rebirth passes through regions that have been forgotten for decades, precisely where the Chilean wine culture was born: Maule and Itata. Have you tried our Marques de Casa Concha País Cinsault? It is a wine that can tell you many stories about the oldest Chilean traditions.
7. Girl power wines: For us women it was a long time since we have removed our corsets and long dresses. However, sometimes it seems, even in the XXI century, we have to mark our presence. There is a strong movement in the world to buy wines made by women and emphasize that they can be equally good winemakers than men. They say that in 2018 we are going to buy more wines made and recommended by women.
8. Untamed nature: As consumers, we are getting more and more conscious as about the social aspect in the wine world. For example, people sympathize with regions touched by fires, such as Chile or California, or that have remained forgotten by history, suffering from indifference and the vagaries of the market. In 2018 consumers are going to buy more wines from backward regions or that have suffered with the onslaught of man or nature.