Concha y Toro

Ania Smolec 11/06/2015

Vinexpo, the great gathering of the wine world

When the wine world gathers together, we think about a unique place. This is Vinexpo in Bordeaux, one of the most important exhibitions.

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When the wine world gathers together, we think about a unique place. This is Vinexpo in Bordeaux, one of the most important exhibitions and this year it will be its 34 edition. Once again, Concha y Toro shares there its tradition and history, its portfolio of wines and, above all, releases its new projects.

Vinexpo is an internationally renowned exhibition of wines and spirits, perhaps the most important in the world, held in alternate years in Bordeaux (France) and Hong Kong (Asia-Pacific). This fair was founded in 1981 by the Chamber of Commerce and Industry of Bordeaux, attended by 524 producers from 21 countries and 11,000 visitors from 50 countries. In 2015 will feature 2,400 exhibitors from over 150 countries and 48,000 visitors from around the world of wine.

Vinexpo2015_3This year the fair will be held in Bordeaux from June 14th to June 18th. This time the organizers will present a renewed formula that mixes business with pleasure. For all professionals of the wine and spirits industry, a real cocktail of innovations awaits. Bordeaux has certainly become a platform of encounter between the most famous wineries in the world and professional buyers from the five continents.

In 2015 Vinexpo organizers will offer a new business rounds service. Exhibitors and visitors can expect an expedited platform to set up meetings. In addition, to facilitate access to the fair, a tram line it has launched to directly connect the center of Bordeaux and the Exhibition Centre. The trip will take just 15 minutes.

In the various sections of the fair, among its colorful halls, visitors will find a wide selection of wines and spirits from around the world, such as Chilean Cabernet Sauvignon, Argentinean Malbec, vodka, pisco, whiskey, rum and more. This year, 40% of exhibitors will come from outside France. The guest of honor will be the United States, represented by winemakers of Napa Valley gathered in Hall “Napa Valley Vintners.”

In addition to the numerous innovations, the organizers are preparing an extensive program of lectures and tastings called Vinexpo Academy, which includes 80 meetings in five days. One of the novelties will be the “Laboratories of taste”, prepared for sommeliers, winemakers and buyers.

Concha y Toro: a privileged location

Vinexpo2015_4This year new thematic areas will be open and they will change the face of the fair. Vinexpo re-organized its design to enhance its lakeside location. For the first time Concha y Toro will be located at the exclusive Les Terrasses sector where the biggest brands of wines and spirits are located. The stands of this sector will be open on one side to Hall 1 On the other side visitors will have a panoramic view of the lake.

The thematic areas are specially designed to help visitors find a new inspiration: digital space, workshops, food and wine pairings led by celebrity chefs, a wellness center and a space for advice of the expert in the logistics field. In 2015 there will be three tasting areas dominated by rose wines, sparkling wines and sweet wines.

Each year the visitors with curiosity are looking oenological novelties of the wineries. In order to satisfy the expectations, Concha y Toro prepared original series of tastings for its clients and special visitors. One of the musts is the wine tasting of our icon wine Don Melchor led by winemaker Enrique Tirado.

In this year’s Vinexpo, Marcelo Papa, winemaker of the Marques de Casa Concha and Casillero del Diablo lines, will launch exclusively its new Super Premium wine Casillero del Diablo Legend -an elegant and profound Cabernet which is promising to surprise all the fans of this emblematic brand.

Vinexpo2015_2The stand of Concha y Toro will have an attractive and innovative design, roomier than previous versions. Visitors can count there on the professional advice of our sommelier Massimo Leonori, who works in the Manor House of Pirque, where he receives customers and press.

In the lake area Les Terrasses, where will be the stand of Concha y Toro, you can also find several restaurants with a wide range of cuisine. In all of them exhibitors can serve their own wines with local dishes. This year, Concha y Toro wants to present its wines in a gastronomic context. For this reason on the stand will be present the renowned chef Ruth Van Waerebeek, who has worked with Concha y Toro for years. She will be presenting her recipes and pairings with the wines of the portfolio. I invite you to visit, for example, Trio’s website, where you can find Ruth’s delicious food and wine proposals.

The winemakers of Concha y Toro travel to Vinexpo with our quality wines that represent more than 130 years of tradition, and the great potential of our vineyards throughout Chile. But each year we also present the newest projects, such as the Center of Research and Innovation in the Maule Valley -founded to applied research, responding to needs in the areas of viticulture and oenology.

As always Concha y Toro hopes to dazzle the visitors of its stand with wine tastings and stand design, always reflecting a classical style, but modern and innovative at the same time.