Concha y Toro

Paola Peñafiel 22/06/2015

Visit Concha y Toro, don’t miss it if you have come for the Copa América



If you are in Chile, don’t miss discovering one of the most internationally famous Chilean products: wine. What better than to visit the principal winery attraction in Santiago and take away the “Copa del Diablo” which will be given especially during this sporting event.

The Pirque estate where Viñedos y Bodegas Concha y Toro is located is the principal winery attraction in Santiago and the place where in 1883 one of the most important wineries in the world was founded.

The vineyard, in the heart of the Maipo Valley, enables you to experience a journey through history and tradition in the Chilean wine industry. It opens its doors 360 days of the year to tourists from all over the world and it is expected that there will be a thousand visitors a day during the Copa América.

The tour enables you to admire the outside of the family estate house built in 1875 by the company’s founder. An impressive summer palace of the French and Italian style with Chilean colonial influences. Its garden, especially designed for Emiliana Subercaseaux, the wife of Don Melchor, includes a beautiful lake and a park with trees from different parts of the world and century-old species.


One of the most special places during the visit is Don Melchor’s original cellar and his Casillero del Diablo, which gave its name to this emblematic wine.  According to the legend, Don Melchor’s best wines kept in a cabinet inside his underground cellar were disappearing. To prevent this continued theft, he spread the rumour that the devil himself guarded his cellars.  Not a bottle was lost after that.

Concha y Toro produces high-quality wines thanks to the quality of its grapes, its professional teams and rigurous production systems. To understand part of this, the tour includes a visit to the Garden of Varieties containing the 26 principal wine grape varieties produced in Chile. An excellent opportunity for tourists to experience and appreciate the characteristics of each variety.

The visit ends with a tasting in order to appreciate the quality of the wines. This is when an expert shows visitors how to appreciate the colour, aroma and of course the flavour of the wines according to their variety. In addition, the Marques de Casa Concha Tour offers a pairing with different cheeses to enjoy four varieties of the line, a tasting guided by a professional sommelier.

copa del diablo 1

Once the tour is ended, each tourist can take their Copa Concha y Toro with the only condition that they should drink only Concha y Toro wine from it. In addition, during the Copa América, visitors may download a coupon in Facebook and exchange it at the winery for the limited edition Copa del Diablo, created especially for this sporting event.

If you are in Chile for the Copa América therefore, this is the opportunity to make a toast with Chile’s most representative product: a Concha y Toro wine. Now you know, don’t forget to visit the vineyard and take back home the Copa del Diablo.

Enter here to book a tour of Viñedos y Bodegas Concha y Toro.