Concha y Toro and Visa Partner to Boost Tourism in Chile with Exclusive Experiences and Benefits

The partnership includes discounts of up to 30% on wine tourism experiences, along with an integration with Uber that will make transportation easier for both domestic and international visitors.

With the goal of further promoting tourism and wine-related experiences in Chile, the Centro del Vino Concha y Toro and Visa have announced a long-term strategic partnership that will allow customers to access significant benefits on guided tours and wine tourism experiences at one of the country’s most iconic destinations.

The agreement includes exclusive discounts for Visa cardholders on selected experiences and tours at the Centro del Vino Concha y Toro: a 30% discount during the low season, between October and May, and a 20% discount during the high season, between June and September, with a maximum purchase limit of two tickets per Visa credential. The promotion will be valid for all tickets between June 1 and September 30, 2026, or until available tickets are sold out. Once this limit is reached, the Premium Guided Tour, Standard Guided Tour, and non-packaged products will be excluded from the promotion.

This initiative aims to encourage both local and international tourism by bringing Chilean wine culture closer to more people and promoting experiences that integrate heritage, gastronomy, and hospitality.

“Through this partnership, we aim to further establish the Centro del Vino Concha y Toro as a world-class tourist destination, bringing our experiences to more visitors and making Chilean wine culture more accessible. We want both domestic and international tourists to complement their journey through Chile with memorable experiences connected to our gastronomy, our culture, and, of course, our great wines,” said Matías Holzapfel, D2C Commercial Manager at Concha y Toro.

The Centro del Vino Concha y Toro also maintains a strategic partnership with Uber for Business, allowing visitors to purchase tickets and arrange transportation in a single step through enoturismo.conchaytoro.com, thanks to a specially designed technological integration aimed at enhancing the travel experience. This innovation seeks to simplify visit planning and strengthen a comprehensive tourism experience by connecting, on a single platform, a safe and responsible transportation option with a world-class wine tourism experience.

Andrea Ramírez, Marketing Director at Visa Chile, highlighted that “at Visa, we strive to connect our customers with unique, high-value cultural experiences by offering meaningful benefits. We believe that wine, gastronomy, and heritage are essential components of the country’s tourism identity, and this collaboration will allow us to connect Visa cardholders across the region with the history and tradition of Concha y Toro, inviting them to discover Chile in an authentic and memorable way.”

Located in Pirque, just 20 kilometers from Santiago, the Centro del Vino Concha y Toro has established itself as one of the leading wine tourism destinations in Latin America, offering heritage tours, premium tastings, and gastronomic experiences that connect visitors with Chile’s winemaking history and tradition.