The ultra premium representative of the Limari Valley, Amelia, in its varieties Chardonnay and Pinot Noir, was the only wine invited by the luxury car brand Ferrari, to publicize its new and latest sports model: Ferrari Roma Spider.
The launch took place on Friday, May 10, at the main Ferrari store in the city of Sao Paulo, where 150 VIP guests of this iconic Italian brand gathered. Amelia delighted the attendees throughout the night, this being the first time that Ferrari decided exceptionally not to include an Italian wine to be served in their events.
“For us this was a very good showcase and an excellent brand association”, says Alan Waldman, representative of the Luxury Brands of Concha y Toro in Brazil, and who aims to continue performing activations like this in the future.
