Centro del Vino Concha y Toro: A Place Where Heritage Lives in Every Corner

As part of Heritage Day celebrations, the Centro del Vino Concha y Toro stands as a unique destination to discover the history, architecture, winemaking tradition, and cultural identity that are deeply rooted in Chile’s heritage.

Located in Pirque, the founding site of Viña Concha y Toro since 1883, the Centro del Vino Concha y Toro preserves more than 140 years of history, becoming an iconic wine tourism destination and a true reflection of Chile’s cultural and agricultural legacy.

Through its guided experiences, visitors can explore the 22-hectare centennial park inspired by European landscapes, the surroundings of the historic Casa Don Melchor, and emblematic spaces such as the historic Casillero del Diablo cellar, Bodega 1883 — located at the heart of the estate — and other heritage sites that still preserve the spirit and character of the era in which they were created.

Every corner of the property reflects the legacy of generations who have contributed to the development of Chilean wine culture, allowing visitors to connect not only with the history of Viña Concha y Toro, but also with an important part of the country’s identity and collective memory.

Those interested in discovering the Centro del Vino Concha y Toro and its experiences can explore the available options and book their visit at enoturismo.conchaytoro.com

The Centro del Vino is open Monday through Sunday, year-round, except on mandatory holidays.

Opening Hours

• Tuesday–Saturday: 8:40 AM – 11:30 PM
• Sunday–Monday: 8:40 AM – 6:00 PM

Important Information

• Petsare not allowed.
• Visitors under 18 enter free of charge, but are not permitted in tasting rooms.

Address: Virginia Subercaseaux 210, Pirque, Chile.

Need Help?

Contact us at reserva@conchaytoro.cl