Condé Nast Traveler Puts Centro del Vino Concha y Toro on the Global Radar for Experiential Tourism

The prestigious international travel and tourism publication highlighted Viña Concha y Toro’s wine tourism offering, showcasing its heritage, immersive experiences, and the cultural richness of Pirque as one of Chile’s most attractive destinations to visit.

The renowned international publication Condé Nast Traveler, one of the world’s most influential magazines in travel, tourism, and lifestyle, published an extensive feature on Pirque and Centro del Vino Concha y Toro, highlighting the winery’s visitor experience as one of the area’s main attractions and a must-see destination for travelers seeking to discover Chile’s wine identity.

Under the headline “Pirque: A Getaway to Meet the Devil Among Barrels, Vineyards, and Mediterranean Forests,” the article, published on August 10, explores the history, heritage, and landscapes that have made this district a destination of growing interest for both domestic and international visitors. In this context, it emphasizes Viña Concha y Toro’s role in shaping the local identity, noting that Don Melchor de Concha y Toro was the driving force behind the wine industry that today gives the region worldwide recognition.

Spanish journalist Marta Sahelices particularly highlights the experience offered by Centro del Vino Concha y Toro, praising its combination of history, culture, architecture, and immersive experiences. Among the aspects that impressed her the most was the tour of the historic underground cellars of Casillero del Diablo, described as a carefully staged experience that combines sound, lighting, and audiovisual resources to recreate one of the most iconic legends of Chilean wine.

The publication also underscores the diversity of experiences available at Centro del Vino, its more than 12,000 square meters dedicated to wine tourism, and spaces that connect wine heritage with contemporary Chilean art. It also highlights the experience of visiting Casa Don Melchor, where guests can discover the history and legacy of “one of the world’s finest wines”: Don Melchor.

The presence of Centro del Vino Concha y Toro across Condé Nast Traveler’s digital platforms represents significant international recognition for the winery’s tourism offering and confirms its position as one of Latin America’s leading wine tourism destinations, projecting its experiences to a global audience of travelers seeking authentic, cultural, and world-class experiences.

You can read the full article at the following link.

About the Centro del Vino Concha y Toro

The Centro del Vino Concha y Toro, located in Pirque on the outskirts of Santiago, stands as a world-class wine tourism destination that places Chile at the forefront of wine tourism. Developed as part of Viña Concha y Toro’s 140th anniversary, this project was conceived as an immersive experience designed to highlight the country’s winemaking heritage through a contemporary narrative that blends history, innovation, and emotion.

Spanning more than 12,000 square meters, the experience unfolds across six thematic areas that integrate tastings, museum-style and sensory experiences, Chilean culture and art, gastronomy, and heritage spaces, including historic cellars and the iconic Casillero del Diablo legend.

Its offering has been recognized for both innovation and sustainability: it has held Preferred by Nature certification since 2022, and in 2024, its nighttime experience “Casillero del Diablo” was named the best wine tourism experience in Chile. In 2025, the Centro del Vino was also recognized at the Chile Design Awards for the project “The Origin of a Legend,” receiving first place in the category of Environment and Space Design | Exhibitions and Museography. This year, the venue was also nominated in the “South America’s Leading Tourism Winery 2026” category at the World Travel Awards 2026, one of the most prestigious recognitions in the global travel and tourism industry.