Viña Concha y Toro Joins Le Creuset’s 100th Anniversary Celebration in Brazil

Showcasing its high-end labels Amelia and Terrunyo, Viña Concha y Toro joined as a strategic partner in the 100th anniversary celebration of Le Creuset, marking the reopening of its store at the exclusive Shopping Cidade Jardim in São Paulo.

The VCT Brazil team was part of a new collaboration, positioning its labels, Amelia Chardonnay 2024, Terrunyo Cabernet Sauvignon 2019, and Terrunyo Sauvignon Blanc 2022, as strategic partners in the 100th anniversary celebration of Le Creuset, held alongside the reopening of its store at the luxury Shopping Cidade Jardim in São Paulo.

The 100th anniversary celebration began at Bistrot Parigi in São Paulo, Brazil, bringing together an exclusive group of 70 guests, including influencers, chefs, and key clients, who enjoyed a curated pairing dinner featuring Amelia Chardonnay 2024, designed to highlight the distinctive qualities of Concha y Toro’s world-class Chardonnay.

The activity continued with the inauguration of Le Creuset renovated store, located in the prestigious luxury district of Shopping Cidade Jardim in São Paulo, featuring a cocktail paired with Terrunyo Cabernet Sauvignon 2019 and Terrunyo Sauvignon Blanc 2022.

This collaboration with Le Creuset reinforces Viña Concha y Toro’s strategy of positioning its premium portfolio in exclusive spaces alongside luxury leaders, strengthening its presence with new segments and audiences in the gastronomic sector within Brazil’s traditional wine market.