Viña Concha y Toro partners in the Launch of the New Lexus RZ500e in Brazil

With its high-end brands Amelia and Terrunyo, Viña Concha y Toro participated as a strategic partner in São Paulo, Brazil, for the launch of the RZ500e, Lexus’ first fully electric vehicle.

The VCT Brazil team played a key role in this collaboration, showcasing its Amelia Chardonnay 2023 and Terrunyo Cabernet Sauvignon 2019 as strategic partners at the RZ500e launch, a high-profile event organized by the prestigious luxury automaker.

The event took place at the Lexus showroom in São Paulo and brought together a select group of brand clients.

With 50 guests in attendance, the launch provided a unique opportunity to connect with a discerning audience aligned with values of luxury and excellence. The experience included a cocktail reception paired with a tasting of Amelia Chardonnay 2023, named “White Wine of the Year” by renowned Master of Wine Tim Atkin, and Terrunyo Cabernet Sauvignon 2019, a distinguished example from the century-old Pirque Viejo vineyard of Concha y Toro.

This collaboration with Lexus marks the beginning of a strategic partnership for Viña Concha y Toro, allowing it to position its high-end brands in exclusive spaces alongside luxury leaders, while strengthening its presence among new segments and audiences beyond Brazil’s traditional wine market.