Wine Tasting in Santiago: Complete Guide with Viña Concha y Toro

Santiago is far more than just the capital of Chile — it’s the gateway to the world of Chilean wine. Surrounded by the Maipo Valley and just minutes away from some of the most renowned wineries on the planet, the city makes it easy to enjoy a wine tasting at almost any time of year.

If you’re looking for an authentic, in-depth, and truly memorable experience, the tastings offered by Viña Concha y Toro are the gold standard. With over 140 years of history, the winery offers several ways to get closer to its wines: guided tours in Pirque, private tastings at its Wine Store in Vitacura, and bike rides through organic vineyards at Viña Cono Sur.

Here’s everything you need to know to choose your next wine tasting in Santiago.

Why book a wine tasting in Santiago

A wine tasting isn’t just about drinking. It’s about learning to look, smell, identify aromas, discover notes you’d never noticed before, and understand how climate, soil, and human craft come together in a single glass.

Santiago has one big advantage: in less than an hour, you can be standing among century-old vineyards with the Andes as your backdrop. And if you’re after an experience rooted in Chilean identity — one that’s earned worldwide recognition — Viña Concha y Toro brings it all together in formats designed for every kind of visitor.

1. Tours and tastings at Viña Concha y Toro, Pirque

The heart of Concha y Toro’s wine tourism is in Pirque, about 45 minutes from downtown Santiago. There you’ll find the Centro del Vino (Wine Center), a space designed to let you experience wine from every angle: historical, sensory, and gastronomic.

Each tour takes you through 19th-century gardens, the legendary Casillero del Diablo cellar, and immersive rooms that walk you through every stage of winemaking. Then comes the moment everyone’s waiting for: the tasting.

These are the three top experiences you can book:

Premium Guided Tour + Cellar Collection Tasting

If exclusive, limited-edition wines are your thing, this is the experience for you. It pairs the full Wine Center tour with a tasting focused on Cellar Collection labels — small-batch wines that showcase the winery’s most artisanal and experimental side.

Perfect for collectors, advanced wine lovers, and anyone who wants an experience you can’t find anywhere else.

Book the Premium Tour + Cellar Collection →

Premium Guided Tour + Marqués de Casa Concha Tasting

Marqués de Casa Concha is one of the winery’s most iconic labels. This tasting takes you through different varieties from the line, all crafted from vineyards with a strong sense of place and distinct terroirs.

It’s a great choice if you want to understand how a single line can express such different styles depending on where the grapes come from. Ideal for anyone who’s already familiar with the basics and wants to dig deeper.

Book the Premium Tour + Marqués de Casa Concha →

Premium Guided Tour + The New Wines Tasting

This experience is built for those who want something different — wines that break with tradition, made from lesser-known grapes or using innovative methods. It’s the most contemporary option in the lineup.

If you’re curious about where Chilean wine is heading and want to try labels that haven’t gone mainstream yet, this tasting is for you.

Book the Premium Tour + The New Wines →

How to get to Viña Concha y Toro in Pirque

The winery is located at Av. Virginia Subercaseaux 210, Pirque. It’s about a 45-minute drive from downtown Santiago, and it’s also accessible by public transport with a connection from Las Mercedes Metro Station.

2. Private tastings at the Wine Store in Vitacura

If traveling outside the city isn’t your style — or you’d prefer something more intimate — the Concha y Toro Wine Store on Alonso de Córdova is the answer.

Set in one of Santiago’s most upscale neighborhoods, this space offers fully private and customized tastings, designed around what each guest is looking for. These aren’t mass tours or one-size-fits-all experiences: every tasting is built specifically for you.

What kind of tastings are available

The format is flexible and adapts to all kinds of occasions:

• Blind tastings: ideal for training your palate and seeing how expectations shape the way you taste wine.
• Food and wine pairings: designed to show you how the right dish can elevate a wine.
• Corporate events: a refined option for client gifts, team gatherings, or business meetings.
• Private celebrations: birthdays, anniversaries, or get-togethers in an exclusive setting.

How to book your private tasting

Tastings are by reservation only. To set yours up, write to:

• Selma Pardo: selma.pardo@vctchile.com
• Rodrigo Pizarro: rodrigo.pizarro@vctchile.com

In your email, mention how many people will be attending, your preferred date, and the kind of experience you’re after. The team will put together a tailored proposal for you.

Where to find the Wine Store

The address is Alonso de Córdova 2391, Vitacura, right in the heart of Santiago’s dining and shopping district.

3. Bike-and-wine experiences at Viña Cono Sur, Chimbarongo

Viña Cono Sur, part of the Concha y Toro group, offers one of the most original wine tourism experiences in Chile. Its hallmark: organically produced wines from a vineyard where geese, sheep, and native plants are part of a sustainable farming approach.

And there’s one detail that makes it truly unique: here, tastings come paired with bike rides through the vineyards.

The winery sits in Chimbarongo, in the Colchagua Valley, about 150 kilometers (93 miles) south of Santiago. The drive takes around two hours — and it’s worth every minute.

Ph: Cono Sur

Bike Tour

This is Cono Sur’s flagship experience. It starts with a walk through the historic farmhouse and grounds, followed by a bike ride through the organic vineyards — where you’ll learn about sustainable farming and biodiversity — and ends with a visit to the OCIO cellar, home to their Premium Pinot Noir wines.

The tour wraps up with a tasting of four wines from the winery’s main lines, plus a souvenir glass to take home.

Pinot Noir Tour

This version is for the Pinot Noir devotees. Many experts consider it one of the most refined and challenging grapes in the world, and Cono Sur is a benchmark in producing it.

The tour covers the full vineyard and cellar walk-through, plus a guided tasting of four Pinot Noirs paired with a cheese board. As you sip, the sommelier walks you through the terroirs and the production details that give each wine its character.

Practical info for the tour

• Address: Pisagua 312, Chimbarongo
• Tour times: Thursday to Sunday, at 11:00 a.m., 2:00 p.m., and 4:00 p.m.
• Reservations required at least 48 hours in advance (no walk-ins)
• Adults only (18+)
• Distance from Santiago: approximately 150 km (about a 2-hour drive)

Which option is right for you

Each experience offers something different. Here’s a quick guide to help you decide:

• If you’re short on time and want a complete experience: the tours in Pirque are your best bet. They’re close to Santiago, the route is comprehensive, and the tastings are top-notch.
• If you want something private and exclusive: the personalized tastings at the Wine Store in Vitacura let you design the experience exactly the way you want it — without leaving the city.
• If you’re after an adventure and a deeper connection with nature: Viña Cono Sur in Chimbarongo combines wine, biking, and stunning landscapes in a single trip.

Tips before your tasting

To get the most out of any wine tasting in Santiago, keep these basics in mind:

• Book ahead. Premium tastings tend to sell out, especially on weekends.
• Show up with a clean palate. Skip heavily seasoned food or coffee right before the tasting.
• Stay hydrated. Drinking water between wines helps you appreciate each one.
• Take your time. A tasting is meant to be enjoyed, not rushed. Look, smell, and sip slowly.
• Ask questions. Sommeliers are there to help — there’s no such thing as a silly question.

Experience Chilean wine from Santiago

A wine tasting in Santiago is so much more than a tourist activity. It’s a way to connect with Chilean culture, history, and land. And when that experience takes place at one of the venues offered by Viña Concha y Toro, you get something that brings together tradition, quality, and innovation in equal measure.

Whether you’re walking through the historic gardens of Pirque, discovering exclusive labels at a private tasting in Vitacura, or biking among organic vineyards in Chimbarongo, every option offers a different — and unforgettable — perspective on Chilean wine.

Pick the one that suits you best, book in advance, and get ready for an experience you won’t forget.