Concha y Toro

Our History

Thanks to the vision of its founder, today, we are the most admired wine brand in the world. In every glass, we deliver a unique experience that extends in more than 140 countries.

From a man vision to the most admired wine brand in the world.

Concha y Toro’s history begins in 1883 with our founder’s -Melchor Concha y Toro- dream to create the best wines. A tradition persevered over time, inspiring us to work with passion and excellence in our brands.

Concha y Toro is today the most admired wine brand in the world. Our wines deliver rewarding and unique experiences to our consumers around the world. We are present in over 130 countries.

Our brands -such as Casillero del Diablo, Marques de Casa Concha, and Don Melchor- have conquered their outstanding quality and maintain an undisputed leadership position in the competitive world of wine.

This is part of our history.


Concha y Toro’s beginning

Melchor Concha y Toro -a prominent Chilean lawyer, politician, and businessman- decides to bet on Pirque’s winemaking potential. To do so, he brings in French vines from the Bordeaux region; he invests in winemaking machinery and builds a subway vault to store his wines. From this visionary gesture, Concha y Toro was born in 1883.


From Chile to the world

Wine production is becoming more and more relevant, as well as the acquisition of new land. The transition from a family business to a corporation makes Viña Concha y Toro an influential player in the emerging national market. Our first export was to Holland in 1933.


A Wine Legend is born

Legend has it that the best wines were kept in a locked cellar because they frequently went missing. It was then that Melchor Concha y Toro spread the rumor that the Devil himself lived in his cellar… The word spread, and in a short, fear took hold of everyone. Today, the legend is still alive. Casillero del Diablo is the second most influential wine brand worldwide and first in Latin America.


Marques de Casa Concha

Melchor Concha y Toro was the seventh Marquis of Casa Concha. In honor of this noble title, which dates back to 1718, Marques de Casa Concha was launched, its first wine being a Cabernet Sauvignon – 1972 vintage – from the renowned Puente Alto vineyard.


Don Melchor

Don Melchor’s first vintage marks a precedent in winemaking history, as it was Chile’s first icon wine. Its name is a tribute to its founder and evokes the tradition of excellence that inspired him to establish the vineyard. It comes from Puente Alto’s exceptional vineyard, chosen as the best terroir for Cabernet Sauvignon.


Manchester United

Casillero del Diablo signs a strategic alliance – unprecedented in the world’s wine industry – with the powerful English soccer club Manchester United. Both Casillero del Diablo and Manchester United have a devil as a distinctive symbol and reference the team’s nickname “Red Devils.” This agreement will allow for the expansion and globalization of the image of Chilean wine and Casillero del Diablo.


Don Melchor, in the Top 10

According to the prestigious magazine Wine Spectator, our icon wine Don Melchor 2010 vintage was the only Chilean wine among the world’s top 10. Its publication awarded 95 points to Don Melchor 2010, a score that places it at number 9 on the world’s most outstanding wines annual list.

2011, 2012 & 2013

World’s most admired wine brand

For three consecutive years, Concha y Toro has been distinguished by Drinks International, placing it number one in its annual report of The World’s Most Admired Wine Brands by maintaining its leading position in the Chilean wine industry.


Research and innovation

The Research and Innovation Center (CII) of Viña Concha y Toro is born in the Maule region. Our company counts on knowledge as a source of solution for the wine industry’s challenges and changes.


The wine legend makes history

English consulting firm, Wine Intelligence, highlights Casillero del Diablo in its Global Index’s World’s Most Powerful Wine Brands. It recognizes it as the Second Most Powerful Wine Brand in the World.


Perfect score

Don Melchor 2018, a wine produced by outstanding winemaker Enrique Tirado, receives the highest score in its history. American critic James Suckling gave it the perfect score of 100 points, which places it among the most remarkable high-end Cabernet Sauvignon in the world. This recognition also ranks Puente Alto’s terroir among the best in the world.