Concha y Toro‘s flagship brand achieved a new milestone after becoming the best-selling wine in the Asian country.
According to information provided by International Wine & Spirits Research (IWSR) -a leading consulting firm and one of the most trusted and widely used in the alcoholic beverages industry worldwide – Concha y Toro‘s flagship brand, Casillero del Diablo, as it established itself over the last 12 months as the Number 1 wine brand in South Korea.
“When wed working with our distributor partners back in 2011, we only shipped 8,000 cases of Casillero del Diablo. However, since we welcomed them into the Casillero del Diablo brotherhood, our sales have multiplied by 28 times, it’s been an amazing period. We have been working closely with the market on finding new distribution opportunities and delivered some massive achievements. Over the years, the team has successfully leveraged on our Diablo logo to iconise the brand supported with activations of our global assets like Manchester United partnering with Korean football legend Park Ji-Sung, and exceptional implementations of the Wine Legend campaign across all channels.” said Guy Nussey, Regional Director, APAC & ME.
IWSR interviews more than 1.600 companies in over 120 different countries, with the purpose of analyzing the alcoholic beverages industry worldwide, to provide relevant and reliable information on the latest trends in the industry.