Concha y Toro has officially opened its new, state-of-the-art Centro del Vino, an innovative enotourism destination designed to elevate Chile’s profile in the international wine tourism arena. Through an immersive and cutting-edge experience that combines technology, history, and wine, the center highlights the country’s rich cultural, artistic, and heritage legacy in a one-of-a-kind museum-style journey.
Concha y Toro has officially opened its new Centro del Vino in Pirque, Santiago, an ambitious project set to become a must-see attraction in the Chilean capital, positioning the country at the forefront of global wine tourism.
The goal of this project is to elevate Chile’s wine tourism offering to the highest international standards, creating a compelling experience that celebrates the richness of Chilean wine culture and delivers it at a world-class level. “Just as our wines have brought Chile’s name to every corner of the globe, we now want the Centro del Vino to become a symbol of national heritage for all those who visit the country,” says Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Viña Concha y Toro.
Located in the heart of the Maipo Valley, just 20 kilometers from downtown Santiago, this new 12,000-square-meter space invites visitors to embark on a fully immersive journey that blends nature, art, exceptional wines, signature cuisine, cutting-edge technology, and historical heritage, creating a museum-like experience unlike anything else in the region.
The development of the Centro del Vino brought together a distinguished multidisciplinary team of renowned Chilean experts, including architect Martín Hurtado, landscape designer Juan Grimm, interior designer Enrique Concha, exhibition curators Pablo Cordua and Sebastián Moro, and visual artist Josefina Guilisasti, among many others. All of them worked under the leadership of Isabel Guilisasti.
“I want to thank each and every person who made this milestone possible. The Centro del Vino is the result of the talent, passion, and commitment of an extraordinary team -made up of internal collaborators and external advisors- who, from different areas of expertise, gave their very best to bring this project to life. Every step, every idea, and every shared effort made this unique space a reality. Now, we face the exciting challenge and strong conviction to share it with the world and position it as a global benchmark in wine tourism,” concludes the project’s leader.
Tours run Monday to Sunday from 9:00 a.m. to 11:00 p.m. and can be booked at enoturismo.conchaytoro.com