“Make time something memorable” is the campaign’s call to celebrate Concha y Toro’s new anniversary. We aim to remember that it is always a good time to turn time into something memorable, just as we do with every glass of wine.

“We offer memorable experiences in every bottle of Viña Concha y Toro. We craft our wines with excellence, innovation, and a desire to embrace a sustainable future. For 140 years, we have transformed a glass of wine into memorable experiences for our consumers worldwide, and we intend to keep doing so,” says Eduardo Guilisasti, general manager of Concha y Toro.

“Make Time Memorable” stems from the need to generate time awareness, which can be valuable if we do memorable things with it.

Our History

Viña Concha y Toro was founded in 1883 by prominent lawyer, politician, and businessman Melchor Concha y Toro in Pirque, Chile, where our famous Casillero del Diablo legend was born.

Since the beginning, Concha y Toro has perfected the art of winemaking to become a global leader in producing in Chile, Argentina, and the United States. Concha y Toro has received praise from the prestigious magazine Drinks International as the most admired wine brand in the world.

Along with globally recognized brands, Don Melchor was the first Chilean icon wine to be awarded a perfect 100 points in its 2018 vintage. In addition to Marques de Casa Concha, Gran Reserva and Frontera have been cataloged for their quality and viticultural excellence.

Learn more about of the company and its history at this link.