Concha y Toro presents the first edition of “Tiny Wine Concerts”

The Centro del Vino Concha y Toro launches Tiny Wine Concerts, a new cultural experience designed to highlight Chilean identity through art, music, and wine, creating memorable gatherings in a unique setting. 

Concha y Toro introduces Tiny Wine Concerts, a series of small-scale live concerts conceived to offer an intimate and carefully curated experience at its Centro del Vino in Pirque. These exclusive gatherings combine live music, landscape, architecture, gastronomy, and outstanding wines in an intimate format that invites guests to experience wine through a cultural and sensory lens. 

The first edition of Tiny Wine Concerts took place on January 21 and featured the Chilean duo Emilia & Pablo, currently based in Spain, who presented a preview of their latest work, De Púrpura y Melancolía (Of Purple and Melancholy). The event brought together more than 200 guests, including members of the press, clients, figures from the arts and cultural scene, and members of the Pirque community. 

“As a company, we are proud to present this new initiative, which seeks to bring Chilean culture closer through meaningful experiences at our new Centro del Vino. With more than 140 years of history, at Viña Concha y Toro we have consistently worked to position Chilean wine on the global stage. Chile has everything it needs to continue making history, and initiatives like this allow us to consolidate the country as one of the most attractive destinations for contemporary wine tourism,” said Isabel Guilisasti, Vice President of Fine Wines and Corporate Image at Viña Concha y Toro. 

Tiny Wine Concerts will take place at different times throughout the year and will feature specially curated artistic programming, inviting a range of Chilean artists to create unique, intimate, and memorable experiences where wine becomes a meeting point between culture, landscape, and artistic creation. 

Mirador Concha y Toro 

These concerts are held at the “Mirador Concha y Toro”, a recently inaugurated space at the Centro del Vino that offers a privileged view of the vineyard and its surroundings. Designed by renowned Chilean landscape architect Juan Grimm, “Mirador Concha y Toro” is a landscape intervention that connects, through a stepped descent, the Concha y Toro cellars with the iconic and centenary Pirque Viejo vineyard. 

The Artists 

Emilia & Pablo are a Chilean duo based in Madrid whose musical proposal has become one of the most sensitive and innovative on the current scene, earning them several awards in Latin America and Spain. On this occasion, they presented a preview of De Púrpura y Melancolía, a project that offers a musical journey through the mysteries and nuances of Latin American poetry. 

“Offering a concert alongside a winery with such a strong tradition symbolizes the enormous possibilities that arise when two worlds come together to elevate Chilean culture. It is an honor to be here and to have been invited to speak about Chile through the language of art and wine,” said Pablo Cáceres Blázquez. 

“Being part of this first edition is an honor for me. I lived my entire life in Pirque, and the vineyards were the horizon of my childhood. Returning to perform in this place after so many years is a profound joy, especially for the opportunity to create a meaningful encounter with people through music and wine,” added Emilia Lazo Escudero. 

About the Centro del Vino Concha y Toro  

Just six months after its opening, the Centro del Vino Concha y Toro, located in Pirque, Santiago, has become a world-class destination that positions Chile at the forefront of global wine tourism. Conceived as a unique immersive experience, it seeks to highlight Chile’s winemaking heritage through a contemporary and innovative narrative. 

The Centro del Vino features six thematic zones that create sensory experiences around wine, including tastings, immersive museographic experiences, restaurants, historic cellars, and areas dedicated to the legendary Casillero del Diablo. 

Since 2022, the Centro del Vino Concha y Toro has held the Preferred by Nature sustainable tourism certification. In 2024, the Casillero del Diablo nighttime experience was recognized as the best wine tourism experience in Chile. That same year, Viña Concha y Toro reached a new sustainability milestone by becoming the first Chilean company to establish a Safe Conservation Site (SSC), located at the heart of its centenary park and implemented in collaboration with the Royal Botanic Garden Edinburgh (RBGE) and Fundación Chilco. In 2025, the Wine Center was also recognized at the Chile Diseño Awards for the project “The Origin of a Legend”, receiving first place in the category Environment and Spatial Design | Exhibitions and Museography. 

More information and reservations:  www.enoturismo.conchaytoro.com