Hit Australian Travel Show Spotlights Centro del Vino Concha y Toro

Travel Guides, produced by Channel 9, is one of Australia’s most successful travel television programs. On June 22, the show aired its episode featuring Chile.

As Centro del Vino Concha y Toro celebrates the first anniversary of its opening, it continues to strengthen its international profile by taking center stage in a new episode of Travel Guides, one of Australia’s most acclaimed travel series.

Broadcast on Channel 9, the program follows six Australian travelers as they explore destinations around the world, reviewing each experience with the candid and humorous style that has made the show a trusted source of travel inspiration.

The episode dedicated to Chile -featured as the second episode of the show’s ninth season- was made possible through the joint efforts of ProChile and Film Commission Chile, which facilitated filming across the country to showcase some of Chile’s most iconic destinations to international audiences. During their journey, the travelers visited landmark attractions including Centro del Vino Concha y Toro, the town of Pomaire, and some of Chilean Patagonia’s most breathtaking landscapes, including Torres del Paine National Park and its spectacular glaciers.

During their visit to Pirque, the group enjoyed several of Centro del Vino’s signature experiences. They toured the estate’s century-old park, experienced the immersive exhibition The Origin of a Legend, explored the iconic Casillero del Diablo cellar, and enjoyed lunch at Bodega 1883 Restaurant, paired with a selection of Concha y Toro wines.

Travel Guides reaches an audience of more than one million viewers on free-to-air television in Australia, averages 621,000 viewers in New Zealand, and has generated more than two million views across its streaming platforms, making it a valuable showcase for promoting Chile as a travel destination and Centro del Vino Concha y Toro to international audiences.

This recognition adds to a year marked by significant milestones for Centro del Vino Concha y Toro, which was recently nominated for the 2026 World Travel Awards in the South America’s Leading Tourism Winery category, further reinforcing its growing reputation as one of Latin America’s leading wine tourism destinations and a gateway to Chile’s rich cultural heritage.

The full episode is available to watch here.