Amelia Wine & Painting debuts in Panama

For the first time, we are introducing the brand activation “Amelia Wine & Painting” in Panama—an experience designed to bring women together around wine, art, and  he memorable moments that inspire our brand. 

The Amelia Wine & Painting initiative, which has captivated Amelia consumers primarily in the Brazilian market, was held for the first time in Panama, marking the expansion of this experience into new markets. The event was led by Benjamín Mitakaris, a member of the LBD LAC team, who brought together a group of women known as “Las Venus del Vino,” wine lovers and enthusiasts, to enjoy a unique experience with Amelia. 

The activation consisted of a creative gathering in which participants customized wine glasses inspired by Amelia’s look & feel and brand identity, highlighting their creativity while fostering spaces for conversation and connection around wine. 

“We are very proud to host our first Wine & Painting event in Panama, a market that deeply values our brands and had been asking for new opportunities to connect. Without a doubt, gatherings like this are highly appreciated by consumers, and this first event created an unforgettable memory for the Venus del Vino group,” commented Benjamín Mitakaris. 

The event, organized by the LBD LAC team together with the local distributor, Felipe Motta, brought together 32 Amelia enthusiasts, who took away not only a creative experience but also a special moment that will remain in their memories. 

Amelia Wine & Painting aims to inspire memorable moments that encourage going beyond boundaries, connecting through creativity and the value of sharing meaningful experiences.