The Chile Open 2022 ATP 250 was held from February 21-27 in San Carlos de Apoquindo, and the company’s flagship Casillero del Diablo brand participated as a sponsor. This partnership included brand presence during matches and entertaining brand activations for attendees. One of the activations involved a display totem from which participants had to try to steal a precious bottle of wine from the Devil, as shown in The Wine Legend campaign. There were also tasting sessions with Reserva Privada and Devil’s Brut in exclusive sectors of the stands.
“For us it was truly an honor to be present once again at one of the most important tennis tournaments in South America. Casillero del Diablo always seeks to be associated with this type of event, with the objective of strengthening the relationship and experience with our consumers,” said Stefano Celle, Brand Manager of Casillero del Diablo.