As the Official Wine Partner of the music industry’s most prestigious awards, the wine brand was present at the ceremony held on April 3, as well as all related events.
The 64th edition of the GRAMMY Awards®, which for the first time was held at the MGM Grand Garden Arena in Las Vegas, was attended by global celebrities, including Billie Eilish, BTS, J Balvin, Justin Bieber, Lady Gaga, Dua Lipa, Jared Leto, Megan Thee Stallion, and Bruno Mars, among others.
As the event’s Official Wine Partner, Frontera was present on various platforms through which the award ceremony was transmitted, as well as being the official wine brand offered to sponsors and nominees.
For the next three years Frontera will be the official wine partner of the most important music awards, the Grammy Awards®. This collaboration allows them to continue taking leaps in their crusade to bring together the best of wine with the best of music, this time in one of the most anticipated musical events.
Because there are things that sound like a good plan, like ¡Grammys® & Frontera!
